RMS Beauty

RMS started the movement for clean beauty, emphasizing the need for pure and simple ingredients as well as the natural, radiant, and glowing beauty of human skin. RMS products are easy to understand and use. They stay beautiful for hours and can be removed with just water. Additionally, the multifunctional colors offer unlimited creative freedom.

RMS is an abbreviation formed from the initials of its founder, Rose-Marie Swift, but even she admits it represents much more. RMS was born as Rose-Marie’s response to her own needs as a makeup artist—clean products made with honest, skin-friendly ingredients. She created her product line as a dream kit for working on set and backstage with models and celebrities.